Driving Customer Loyalty by Rethinking Customer Value

Starbucks became a gold standard in the beverage industry for not only selling creative drinks that people loved, but for creating a “third place” for people to connect. Recent earnings calls, though, reflect the company’s struggles with retaining customers amid inflation. In this episode, Dev and Michelle discuss how Starbucks—and companies across industries—can leverage their strengths to meet ambitious growth expectations in times of volatility and uncertainty.

For more insights on Loyalty, visit: https://www.jumpassociates.com/category/loyalty/

#futurefocused #starbucks #laxmannarasimhan #dunkin #timhortons #earningscalls

Chapters

2:00 The Role of the New CEO and Restoring Trust

10:25 Starbucks as a Third Place

20:42 Different Levels of Loyalty

37:23 Headlines of the Future

Headlines of the Future

1. The global cybersecurity worker shortage could reach 85 million workers by 2030. https://www.freethink.com/hard-tech/cybersecurity-shortage 
2. Nearly every day for the last six weeks, California’s electric grid has run on 100% clean electricity for hours at a time. https://www.govtech.com/smart-cities/california-hits-new-record-for-renewable-energy-generation 
3. A new AI platform can generate millions of gene-editing CRISPR proteins unlike any seen in nature. https://www.freethink.com/robots-ai/ai-designed-crispr 

Links

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The Jump Podcast

The Jump Podcast features Dev Patnaik in dialogue with Michelle Loret de Mola. This is the conversation for future-focused leaders thinking about strategy, culture and leadership. The world is crazy. Everything seems to be changing, and not always in a good way. Today, business leaders are struggling to figure out avoid becoming the next Kodak, Blackberry or Blockbuster. But fear not, dear listener. Things can get better. People can do better. And the world can be better.

 

Jump Associates

Jump is the world’s leading independent strategy and innovation firm. We work with the world’s most admired companies on their most important growth challenges. Using a future focused approach to strategy, we’ve helped these firms to grow their businesses in times of change.