Pivoting to the Future: A Conversation with Ross Rosenberg of Magic Leap

In this episode of the Jump Podcast, Michelle Loret de Mola and Dev Patnaik sit down with Ross Rosenberg, CEO of Magic Leap, to unpack the future of augmented reality and how a startup can outmaneuver tech giants. Ross shares Magic Leap’s evolution from consumer-focused AR to precision-driven B2B applications—like spinal surgery—and its bold pivot back toward consumer markets, now fueled by the rise of AI. The trio dives deep into the culture shift from “pioneering everything” to partnering smartly, and how defining the company’s true superpowers led to strategic clarity. It’s a powerful lesson in making hard choices, building abilities over assets, and embracing modularity for an uncertain future. Oh, and there’s quantum teleportation, naturally.

 

#AugmentedReality #MagicLeap #FutureFocused #AR #Leadership #Strategy

 

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The Jump Podcast

The Jump Podcast features Dev Patnaik in dialogue with Michelle Loret de Mola. This is the conversation for future-focused leaders thinking about strategy, culture and leadership. The world is crazy. Everything seems to be changing, and not always in a good way. Today, business leaders are struggling to figure out avoid becoming the next Kodak, Blackberry or Blockbuster. But fear not, dear listener. Things can get better. People can do better. And the world can be better.

 

Jump Associates

Jump is the world’s leading independent strategy and innovation firm. We work with the world’s most admired companies on their most important growth challenges. Using a future focused approach to strategy, we’ve helped these firms to grow their businesses in times of change.