Strategy: Not What, but When

What if the secret to smarter strategy isn’t what you’re doing—but when you’re doing it? In this episode of The Jump Podcast, Dev Patnaik and Michelle Loret de Mola dive into why timing might be the most underrated part of strategic thinking. From crisis mode to long-term vision, they break down how leaders can align their approach to the moment—whether you’re righting the ship, catching up to competitors, or inventing the future. Along the way, they unpack lessons from LEGO’s legendary turnaround, Netflix’s long game, and Microsoft’s three-horizon masterclass. Tune in—and if your mood ring’s glowing red, it might not be love… it might just be planning season.

 

Links

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The Jump Podcast

The Jump Podcast features Dev Patnaik in dialogue with Michelle Loret de Mola. This is the conversation for future-focused leaders thinking about strategy, culture and leadership. The world is crazy. Everything seems to be changing, and not always in a good way. Today, business leaders are struggling to figure out avoid becoming the next Kodak, Blackberry or Blockbuster. But fear not, dear listener. Things can get better. People can do better. And the world can be better.

 

Jump Associates

Jump is the world’s leading independent strategy and innovation firm. We work with the world’s most admired companies on their most important growth challenges. Using a future focused approach to strategy, we’ve helped these firms to grow their businesses in times of change.